Barefoot Wine Creates New Platform To Celebrate Black Women

Barefoot Wine announced it will be launching a new platform called #WeStanForHer, a platform to highlight the collective beauty and power of Black women. The company will be partnering with the New Voices Foundation, a nonprofit organization dedicated to the advancement of WOC entrepreneurs with the unveiling of two new business grants, the COVID-19 Business Recovery Grant for hair salons and the Barefoot Beauty Grants for brands and services, exclusively for Black women-owned businesses.

“New Voices Foundation is excited to partner with Barefoot in support of Black-owned beauty companies which, like many Black small businesses, have been hit particularly hard by the COVID-19 crisis and ongoing economic uncertainty around the country,” says Richelyna Hall, Director of New Voices Foundation in a press statement. “With Barefoot’s support, we can continue to make investments in women of color entrepreneurs through our PACE (Purpose.Access.Capital.Expertise) model with targeted learning, coaching and mentoring opportunities for their businesses.”

In addition to the two grants, the partnership will also include an original conversation series to be launched later on this year called “We Stan For Her,” celebrating Black women sisterhood, self-expression, and beauty.

“Barefoot is committed to listening to and amplifying the voices of Black women, and we are proud to launch We Stan for Her to encourage important conversations and celebrate authentic experiences,” says Shannon Armah, Marketing Strategist Lead for Barefoot in a statement. “Through our partnership with the New Voices Foundation, we will continue our support and highlight the community, making an impact on businesses led by Black women.”