Jay-Z’s Roc Nation School Announces “Hood Marketing 101

Jay-Z’s Roc Nation School Music, Sports & Entertainment has added some new courses into its curriculum for fall 2021.

Partnering with Wieden+Kennedy, an internationally known advertising agency, the school scheduled to open at Brooklyn’s Long Island University will offer a “Hood Marketing 101: How Blackness is Bought,” How to Be a Good Troublemaker,” and “Nothing is an accident,” according to Hypebeast.

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Megan Thee Stallion will reportedly be a guest lecturer at the school and will donate a four-year scholarship to one student. Hip Hop producer 9th Wonder also announced in June that he will be joining the school as a visiting professor and artist in residence. 

“How culture gets made is mostly a mystery. We want to show more people how to get in the room, how to claim a seat at the table, and how to channel their unique voice and creativity to solve business problems,” says Michael Hagos, the Creative Director at Wieden+Kennedy in an official statement.