Pepsi To Sponsor Music Competition Featuring Fat Joe

Pepsi has decided to get in the music competition action, announcing that it will be producing a show called Your Wildest Dreams. The show is a virtual Hip Hop talent competition that will launch on Triller, a social-networking app that allows users to edit and synchronize videos to backing tracks.

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According to Variety, over a six-week span, Triller will conduct a “Pepsi Wild Cherry Your Wildest Dreams” contest that features a panel of top industry insiders including Fat Joe, Mike WiLL Made-It, Mulatto, Quay Global and Kenny Burns. In early January, three finalists will be chosen and have a chance to perform live at a “Triller House” in Atlanta to compete for a mentoring session with the judges and to be featured in an ad for Pepsi Wild Cherry sometime in 2021.

“What’s beautiful about this is we don’t necessarily know right now what we are going to get,” Bonin Bough, the chief growth officer of Triller, told Variety. “You could get the next Beyonce from this.”

Aspiring participants can upload their audition via Triller using the Pepsi Wild Cherry #YourWildestDreams filter and hashtag. It’s already underway and you submit through December 15, 2020. Fans not interested in the competition but still want to take part can submit videos featuring Pepsi Wild Cherry products for a chance at weekly prizes such as $250 gift cards for clothing and more.