Behind the Scenes with Lexus and Celebrity Stylist Apuje

See How Yusef Williams Became Rihanna’s Hairstylist For A Decade

For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.