Will Smith and Jada Pinkett-Smith Partner with Topgolf Studios

“At Westbrook, we are always trying to push the envelope beyond what’s expected to make content and tell stories that cut through. When we get to partner with a brand like Topgolf that takes forward-thinking risks to make content that builds their brand, creates unique IP and entertains audiences to become a part of culture, we see it as a huge win,” said Brad Haugen, CEO of Westbrook Media. “We couldn’t be more thrilled.”

Topgolf Studios produces, markets, and distributes original content series such as Topgolf Chef Showdown, Game Changers, In Focus, and Who Will Rock You? along with other golf-inspired shows.

Led by CEO Brad Haugen and under the creative and strategic direction of Lukas Kaiser and Sadao Turner, Westbrook Media is responsible for Will Smith’s popular launch into social media, the social channels for Jada Pinkett-Smith, Red Table Talk, and JUST Water, Jaden Smith’s sustainable and responsibly sourced water brand, and recently, the social campaign surrounding Disney’s recently released hit, Aladdin.